Michael Beirut on logo design and why it's overrated

Knee-jerk reaction

Whenever there's a controversial rebrand or rework of a high profile company's logo, the outrage and backlash always tickles me a bit.

Over the years I've consistently watched the immediate and inconsolable rage quickly fade to utter indifference.

Whenever a hot debate starts in Slack, Skype or Twitter about what's been done wrong and the inevitable tide of “What I would have done” Dribbble shots and Behance case studies start to crash in, I like to share this video and remind everyone that it really doesn't matter.